PAPA JOHNS
GARLIC GUM

Halloween got a flavourful twist with Papa Johns Garlic Gum.

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Taking the brand's beloved signature sauce, we created a portable brand artefact that travelled beyond the meal occasion, keeping the flavour “on the lips” in both a literal and cultural sense.

 

Using humour, novelty and shareability to bring ancient folklore (garlic as protection against evil) into modern cultural play, the gum was a both a viral sensation and an unexpected flavour hit.

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