WARBURTONS BAKED BAGGAGE

We partnered with Jet2holidays to help Brits take a true taste of home abroad with the launch of Baked Baggage - a hard-shell holdall designed to protect loaves from getting squashed in transit.

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Research revealed that 65% of British holidaymakers miss food & drink from home, with nearly one in five admitting to packing bread in their suitcase. So, we created a practical (and playful) solution to keep those precious slices safe.

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Celebrating the nation’s love for a proper slice of toast or a comforting sandwich, Baked Baggage ensured that wherever holidays took you, your Warburtons loaf arrived in perfect condition - because some unusual comforts are just too good to leave behind...

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