LICKABLE WRAPPING PAPER

We brought two big hitters together in KFC and ALDI UK to make the festive season a little more flavourful - literally!

For ALDI, we created a limited-edition 'lickable' wrapping paper that tasted and smelled like pigs in blankets, turning gift-opening into a savoury, multi-sensory experience.

With KFC, we rolled out a Lickable Wrapping Paper infused with the flavour of the 'Stuffing Stacker Burger' (a mix of Original Recipe chicken, sage, onion & cranberry).

Both campaigns brought a playful twist to holiday traditions, proving that sometimes the best unusual gifts really are good enough to taste!

​